It’s the third Saturday of October which means Sweetest Day is upon us once again. The majority of the people don’t know what Sweetest Day is, forget about it, or have taken a stance against it. I’ve never really bothered to do any research into this “holiday,” but this year I decided to visit its Wikipedia page and see what’s really up.

Sweetest Day is a holiday celebrated primarily in the Great Lakes region, and parts of the Northeast United States, on the third Saturday in October.[1] It is described by Retail Confectioners International as an “occasion which offers all of us an opportunity to remember the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed.”[2] Sweetest Day has also been referred to as a “concocted promotion” created by the candy industry solely to increase sales of sweets.

I guess I need to do some more networking, because I’m a little embarrassed to admit I actually don’t know any orphans. I’m also not the kind of person that has friends or associates that I’d use the words “helpful” or “kind” to describe. Sweetest Day, from my understanding, has always been Valentine’s Day’s annoying, overzealous little sibling—a holiday for cards less heartfelt than the one you’d pick for Valentine’s Day, for a single red rose instead of a dozen, and for dinner at a restaurant that isn’t McDonald’s but isn’t Chez Etienne’s either (that’s a made-up fancy restaurant by the way–sounds good AND out of your price range, doesn’t it?)

This is one of the few decent images I could find…

The whole idea that Sweetest Day is nothing more than a “concocted promotion” created by the candy industry… I’m a little skeptical. Not about the concept that this holiday has been concocted–there’s no disputing that. There obviously was no St. Sweetest spreading helpfulness and kindness around the world to all the sickly people or poor little orphan Annie. I’m  simply doubting that the candy industry is to blame. With Halloween less than two weeks away, it’s safe to safe candy companies will be getting all the revenue they need for the month of October. But wait. Then who’s really to blame for this, this, holiday?! …Who cares.

I can never understand why people get so mad about holidays being created simply for the purpose of selling greeting cards, or apparently in this case, candy. If you find it so offensive, don’t celebrate it and step away from Hallmark. These holiday misers are impossible to deal with. I find that the people complaining the most about these kinds of holidays are the ones you see in the greeting card aisle poring over several cards trying to find just the right one and begrudgingly lugging some jumbo teddy bear around the mall with them, hemming and hawing all the way.

Honestly, would it kill you to buy someone a $2.00 card from Hallmark and a tiny box of candy? I don’t care if it supports some underground Hallmarkian plot to take over the world one made-up holiday at a time. Technically, as human beings, shouldn’t we be doing little thoughtful things like this for people every once and awhile anyway? Quit your bitching, go get a card, and join the masses in all the fake holiday merriment. EVERY holiday has been blown out of proportion to get people to buy something with the exceptions of Columbus Day, Veteran’s Day, Labor Day, and Memorial Day. If you’re so hell-bent on your holiday scroogery, those are the only holidays you should bother celebrating.

I’m not advocating holding hands with (or really even talking to) your neighbor and singing “Cumbayá,” while a rainbow appears overhead–no. A simple, cheesy, overly glittery card for someone will do.

Happy Sweetest Day!

21 thoughts on “Sweetest Day Doubts

  1. Cool post. I’d never heard of this holiday, but I’m all for it. I applaud people who find ways to make ordinary days have some added value. International Talk Like a Pirate Day and such are just plain fun and I’ve never understood why some people get their knickers in a knot over them. Heck, we just had a pot-luck lunch at work the other day to celebrate Boss’s day (something I had never heard of before) and the 30th anniversay of the invention of the compact disc. Celebrations should be whatever we want them to be.

    Happy Sweetest Day everyone!

  2. You aren’t missing anything. Here in Ky….and Ohio…all the florist and such will promote this day. I didn’t remember. We walked into Jungle Jims today and they have flowers…she asked my hubby if he would like some for his sweetie for sweetest day. He laughed and said…uuummm NO. What a joke!

  3. Reservation at Chez Etienne’s at 8:00, please. We definitely do not cekebrate Sweetest Day in the northeast, but if anyone wants to send me an oversized teddy bear or lolly pop bouquet I’d gladly accept!!

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